My name is Liam Vaughan and I am a freelance graphic designer based out of Huntington Beach, CA. I chose a career in graphic design because of my passion for it and what I can bring to the table. I view graphic design as storytelling and all the elements that make it up as the words on a page. It is the job of a graphic designer to bring these elements together in an effective way to communicate with the audience and tell them the story of a company, product, or service. With my wide array of skills, I am capable of breathing life into design with a human-centric approach that speaks to people, which can be seen through my previous projects.
Being a graphic designer, I am experienced in knowing how to communicate through design, whether that be through color theory, typography, or other graphic design principles. I am very well versed in Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.
From style guides, sitemaps, and wireframes to constructing a final website, I know how to produce a polished website that serves its purpose well. With web design, I have worked with softwares like Adobe XD, Wordpress, Elementor, Webflow, and Auctria.
Knowing how to formulate a brand and keeping it consistent across different platforms is a tough task to take on, but I am more than capable. Having experience branding, I know how to take a brand's values and principles into account when designing, making it pop.
With years of experience, I have taken on a wide variety of graphic design in different settings, and have learned to adapt and problem solve when I encounter roadblocks. Three fields where I excel are Graphic Design, Web Design, and Branding & Identity.
